Choosing A Topic After selecting your target market, your next job is to find a topic on which you'll be creating your product. This step is equally crucial as the earlier one. You wouldn't like to choose a topic which no one is interested in.
A keyword is whatever you type into the search box in a search engine. Keyword research is using a set of tools to discover what keywords people are searching for. If we know this, then we can build a site that targets people's searches. 1. Importance of long tail keywords.